With her extensive online marketing background, Summit County listing agent Susie Cortright does things a little differently…
Susie recently listed a home that had been on and off the market for more than 800 days with another Breckenridge Realtor. Despite listing the home higher than the previous list price, within 7 days with Susie, the home had received multiple offers, and promptly sold for higher than list price. Susie attributes the success, in part, to expert marketing and precision copywriting that targeted a very particular buyer…
Susie Cortright is a Summit County Realtor and nationally certified Pricing Strategy Advisor (PSA). As a PSA, Susie draws on enhanced tools, education and expertise to help her clients with what can be one of the most difficult pieces of the real estate process – properly determining the accurate value for a home. This is crucial to helping buyers not overpay and helping sellers get the most return in the least amount of time. Susie is also a Resort and Second Homes Property Specialist (RSPS).
When you work with Susie, you will be dealing with her personally. Not a team member, an assistant, or a transaction coordinator. She will be at your side from start to finish.
She offers a world-class level of service and an uncompromising commitment to her clients, including:
Unparalleled web-savvy marketing.
With a 20-year background in online marketing, Susie offers web-savvy online exposure for your home that is unmatched in our local market. These best-in-class digital marketing campaigns synchronize with traditional marketing methods – everything from weekly open houses to direct mail. If you are reading this, you know her online marketing methods work.
Best-in-class marketing campaigns.
Susie presents each property in a way that perfectly captures its unique charm and selling points. She will present you with a finely crafted marketing plan that is customized and personalized for your home, including online advertising, print advertising, direct mail marketing, open house marketing, social media promotions, personal contacts and broker-to-broker marketing.
First-hand knowledge of high-end luxury real estate.
In addition to Susie’s full time role as a Breckenridge Realtor®, she spends part of each day assisting her husband, Ty Cortright, in his work crafting the finest luxury homes in Summit County. She knows how to appreciate and how to showcase the finest in luxury craftsmanship. Read Susie’s article on Selling Your Luxury Home: 12 Things the Best Luxury Realtors To to Sell a High-End Home.
** If you own a property in Summit County, request the latest Market Report for your complex or subdivision. This report will feature properties currently for sale, properties under contract and sold properties, along with year-to-date and historic sales and trends. These are nice to look at, even if you are not planning to sell anytime soon, and Susie is happy to provide them. Just email her – and/or request her checklist: “90 Things I’ll Do for You When You List with Me.”
Real Estate Internet Marketing – Exclusively for Susie’s Clients
Susie’s experience and expertise in internet marketing is unmatched in Summit County real estate. Since 1997, Susie has been a successful online marketing entrepreneur. She knows how to use social media and the internet to sell, and now that experience benefits her clients. Susie utilizes the latest tech tools to keep up with trends and provide you the most comprehensive marketing presence.
Studies show that 88% of buyers search online for a new home. (Compare that to the 21% who rely on print newspaper ads.) You need a real estate agent with a strong internet strategy to promote the sale of your home.
In addition to posting your listing to her social media network, Susie will use the latest creative internet marketing tactics, including blogging about your property, adding a listing spotlight to her search-engine-optimized real estate website, and the list goes on.
CUSTOM-MADE DEDICATED WEBSITE, EXCLUSIVELY FOR YOUR PROPERTY
Susie will also personally create a dedicated site, exclusively for your property. This will allow her to fully present your home, with no space constraints. This dedicated site will feature slideshows, maps, neighborhood data, and more.
THE POWER OF WORDS AND IMAGES
Susie knows the power of words and photographs. She knows how to choose the details of your property that will connect with the hearts and minds of prospective buyers. She knows how to best spotlight and present those details to the many people who come online looking for it. She knows how to use Blogs, Single Property Websites, and Social Media to help sell your home, and she knows that online real estate marketing is about more than posting a link to your listing.
Your listing will be shared to Susie’s follower’s on Facebook, Google+, Twitter, Pinterest, and Instagram.
Susie personally monitors her search statistics on a daily basis to strengthen her digital reach.
Direct Mail and Print Ads
Even in this digital age, direct mail and print advertising remain integral to reaching particular demographics.
Susie will create high-quality marketing brochures to highlight the features and benefits of your home, both for cooperating agents and potential buyers.
She will also send direct mail “Just Listed” postcards for select neighborhoods and target areas, and she will provide you with “Just Listed” email brochures for you to share with friends & family or post on social media.
Susie will launch a print campaign, including presence in Mountain Homes Illustrated and The Summit Daily News. And she will discuss with you a variety of additional elite print advertising options that may be advantageous, suited to each property.
As a nationally certified Resort and Second Homes Property Specialist, Susie’s expertise lies specifically in working with investment, luxury, and second-home real estate. When you begin to work together, she will present you with a finely crafted marketing plan that is uniquely customized for your home.
Open houses allow Susie to showcase your home to an extensive network of clients, colleagues, and brokers. Open houses allow prospective buyers to get a feel for your property, and they continually prove to be a valuable means through which brokers show off properties and find qualified buyers.
Susie will address whether open houses will be advantageous for marketing your particular property. Together, you can decide on the ideal schedule.
Your home will also be placed on the Broker Open House Tour, an event designed for Realtors® to preview your home, ask questions and provide feedback. Your property will also be promoted at RE/MAX agent meetings and via the Summit County Realtors’ Listserv.
Professional Photography for Every Listing
The photographs of your home are of the highest importance. These photos will be used, not only in the MLS, but also in our full-color company brochures, on Summit County area IDX websites, on Susie’s blog and the listing pages on her site, on your listing’s dedicated website, in print advertising, in your property’s virtual tour and more.
That’s why Susie will personally invest in the work of a professional photographer who specializes in properly showcasing your home. This comes at no cost to you.
Exceptional Representation is about Exceptional Communication. Exceptional Market Knowledge. Exceptional Promotion. Exceptional Reach.
Susie has an unsurpassed commitment to providing superior representation to her clients. She is highly accessible – whether by phone, email, text, or social media. She responds immediately to property inquiries and has a system in place to keep you promptly informed of new showings and feedback on listings.
Susie knows Summit County. Whether it’s water rights, HOA dues, or special assessments, she has the knowledge and firsthand experience to answer your questions and ensure a smooth transaction.
Susie has access to a wealth of market updates and statistics, and she ensures her clients understand the data that is pertinent to their decisions. She has the market knowledge to value your listing accurately, staying continually updated to put you in the best position to sell your property — at the maximum price, in the minimum amount of time.
Susie will provide you with a personalized and detailed CMA (Comparative Market Analysis). You’ll learn about recent sales of Summit County homes in your area, as well as current and pending competitive listings. You’ll also learn about those properties that didn’t sell, and you’ll learn the details about current market conditions and how they will affect the sale of your home. (Read the current edition of Susie’s analysis, “Is Now a Good Time to Sell?”)
Positioning Your Property
Properly positioning your property is Susie’s first priority. As a Summit County listing agent, she will solve problems before they can get in the way of a prospect’s written offer and the sale of your real estate.
Consultation and Resources for Staging, Repairs, and Improvements
Susie knows what people want to see when they tour a home, and what they do not want to see. Before taking a listing, Susie tours the property with a buyer in mind. She will share simple inexpensive ways to highlight your home’s features and provide suggestions and resources for any improvements that may need to be made. If necessary, she will provide resources for trusted pre-listing inspectors or professional stagers to best position your home.
Susie will help you make your listing the turn-key property that today’s competitive market demands.
Internet Reach, Courtesy of RE/MAX
A strategic and vigorous marketing strategy is essential to selling your home quickly, and internet exposure is particularly important as 90% of buyers begin their search online.
RE/MAX Properties of the Summit offers premiere internet exposure:
RE/MAX PREMIERE WEBSITE
RE/MAX Properties of the Summit offers buyers and sellers easy access to advertised properties and informative web pages through ColoradoMtnProperties.com, a premiere IDX website.
RE/MAX and REALTOR.COM
In addition to the local RE/MAX website, your home will be exposed on nationally syndicated websites RE/MAX.com and REALTOR.com, both of which offer the ability to search for properties. Luxury listings are featured in the RE/MAX Luxury Collection.
GLOBAL EXPOSURE LIKE NO OTHER
Through global.remax.com, your property is displayed to buyers around the world, in 36 local languages and 40 different currencies.
MULTIPLE INTERNET SITE LISTINGS
Your listing will also appear on Zillow.com, Trulia.com, Homes.com, and TheRemaxCollection.com (reserved for luxury properties), as well as additional local websites that utilize the Summit Association of Realtors’ IDX feed.
THREE SUMMIT COUNTY OFFICES
When you list with Susie, you’ll have three offices in Summit County working for you as a team. That’s more than 75 experienced and knowledgeable associates all working to sell your Summit County property. And it makes a difference. RE/MAX associates sell more than 30% of all RE/MAX listings in Summit County.
The RE/MAX brand gives you tremendous exposure outside of Summit County, as well. Considering that half of Summit County buyers come from the Front Range, RE/MAX agents are uniquely positioned to service those buyer via our vast and robust referral network.
Our three conveniently located, high-traffic offices are fully staffed, seven days a week, so there’s always a qualified person on site and available to assist all calls and walk-in homebuyers.
Visit BRECKENRIDGE. A charming Victorian on Main Street, in the heart of downtown Breckenridge.
FRISCO. Centrally located on historic Main Street.
KEYSTONE. Well-positioned in River Run, the main attraction in Keystone Resort.
Each office utilizes the latest in technological tools, including ShowingTime, a robust software that efficiently systematizes the process of scheduling showings and sharing feedback.
The Power of RE/MAX
More buyers purchase real estate in Summit County through RE/MAX than any other firm. RE/MAX Properties of the Summit has been the leader in Summit County Real Estate for more than 25 years. Our closest competitor would need to do 55.5% more business just to catch up.
Market Share. RE/MAX has the largest market share in Summit County – more than any other real estate company. More listings through our offices mean more buyer inquiries and more activity for your property.
RE/MAX is the most recognized brand in real estate and the #1 name in real estate in the United States. Nobody in the world sells more. Every 30 seconds, a RE/MAX agent helps someone find their perfect property. RE/MAX has the worldwide exposure that makes it convenient for buyers to find and feel comfortable with the brand locally.
RE/MAX is worldwide in more than 90 countries – more than any of its competitors. Worldwide, there are more than 90,000 RE/MAX agents and over 6,000 offices. Through RE/MAX your property is displayed around the world in 36 local languages and 40 currencies.
Unwavering Commitment to You
“Helping clients buy and sell property is a huge privilege. With each client, I feel singularly honored to share my knowledge, my experience, and my love for Summit County.” Summit County Listing Agent Susie Cortright
Selling your home has the potential to be a stressful process. Susie’s goal is to help alleviate that stress and to eliminate your concerns and worries – from the pre-listing walkthrough to the moment you hand over the keys.
When you list with Susie, she will:
- Maintain contact with inspectors, appraisers, and the buyer’s lender.
- Carefully monitor and help you to meet all deadlines.
- Review title reports and coordinate with title companies.
- Remain your advocate at all times — committed to getting you the best price, terms and conditions on the sale of your home.
These are just a few of the benefits Susie will provide to you as your Summit County listing agent.
Request Susie’s checklist “90 Things I’ll Do for You When You List with Me” to get a more detailed understanding.